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The result is a one-off series of limited edition skinny fit jeans – available via www.mitojeans.co.uk – that echo the genealogy concept by deconstructing first generation jeans to create new, high fashion jeans complete with a high quality leather waistband and Alfa Romeo red stitching.
London-based fashion designers Bjork and McElligott, who have already created outfits for a number of celebrities, also introduced other distinct and attractive styling touches including embroidered rear pockets – one featuring the serpent from Alfa Romeo’s iconic badge on the right plus their own logo on the left pocket – to create recognisable and distinct jeans.
Alfa MiTo Jeans - Sexy Model
Significantly most Alfa MiTos feature a DNA button that alters the responsiveness of the accelerator, brakes and traction to suit different driving conditions – Dynamic, Normal and All Weather.
Sophie McElligott said: “The DNA button gave us an extra framework to operate within. The Alfa MiTo’s parentage from the Alfa 8C and the concept that DNA is in your genes made the project’s beneficiary an easy choice.”
The designers chose the charity Jeans for Genes to profit from the sale of the high class jeans and found two boutique retail outlets in London through the charity’s patron, Donna Ida.
Priced at £75 a pair, the designer jeans are expected to raise vital funds for Jeans for Genes.
Alfa MiTo Jeans - Rear Side
There’s really no connection between the Alfa Romeo MiTo and a pair of ladies jeans but who cares? It all looks good. Alfa entered a partnership with TV fashion designer Louise Roe and two other designers named Bjork and McElligott who were challenged to create a line of women’s jeans that are as desirable as the MiTo.
This partnership came about to celebrate the unique genealogy passed from the breathtaking Alfa 8C Competizione supercar to the Alfa MiTo. The charity Jeans for Genes is said to profit from the sale of the high class jeans. Photo gallery and press release after the jump!
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