2012 Hyundai Elantra Sponsored Super Bowl XLV and AFC Game

2012 Hyundai Elantra - Front Side

FOUNTAIN VALLEY, Calif., Feb. 2, 2011 – Hyundai Motor America will lift the veil on one of the longest standing conspiracies in the auto industry during Super Bowl XLV on Sunday, Feb. 6. Hyundai contends that consumers have been conditioned to purchase boring compact cars for practicality and reliability, and accept uninspired design, cramped interiors, and limited innovation, for far too long. Marketing has systemically lowered expectations in the compact car segment, with consumers rewarding the industry by continuing to buy appliance-like clones. Hyundai urges consumers to “Snap Out of It,” with a two-part group therapy session beginning in the game’s first quarter with a spot called “Hypnotized,” followed by a healing session in Q3 with an ad called “Deprogramming.” Both offer the all-new 2011 Elantra as treatment for the malaise afflicting the long-suffering compact car shopper.

Hyundai marks its fourth consecutive year as a Super Bowl advertiser by deprogramming 100 million Americans tuned in to watch the game. Both Elantra spots, themed “Snap Out of It,” stem from the same campaign that originated during the AFC Championship Game, but offer two distinct interpretations.

2011 Hyundai Verna with All-aluminium Weight-saver Construction

2011 Hyundai Verna - Front Side

(Beijing, China) Hyundai Motor Co. staged the world-premiere of its all-new Verna at the 2010 Beijing Automotive Exhibition today. With its eye-catching sloping roofline, the new sub-compact, Hyundai’s third China-exclusive model, projects a coupe-like dynamic image that is at once sporty, stately and futuristic.

Developed over a five-year period expressively for the Chinese market, product planners conducted exhaustive market research of Chinese consumer tastes and trends to ensure every detail meets local requirements. Built on an all-new platform at the company’s highly automated plant in Beijing, Verna is targeted at China’s strategically important C1 segment and fully reflects Hyundai’s philosophy of quality.

2011 Hyundai Verna - Dashboard

“Today is a really special day for us, not only because we’re launching a new car, but because it’s one of the very few times we’ve done a world-premiere outside of Korea: And we chose to do it right here in China because it’s our way of recognizing how important our Chinese customers are to us,” Euisun Chung, Vice Chairman of Hyundai Motor said today at the Beijing auto show.

“In 2009 we posted a 94 percent Y-o-Y growth in China and have sold over 2 million cars since arriving in 2002. We are not losing any momentum, continuing to expand our lineup in China with our most stylish and advanced models like the all-new Verna and our compact SUV “ix35.”

To minimize fuel consumption without sacrificing performance, Verna is powered by the new generation Gamma gasoline engine, featuring multiport fuel injection. Verna delivers best-in-class fuel economy, in keeping with Hyundai’s pledge to be the industry’s eco-leader. And it fully satisfies China’s Step 3 fuel economy regulations – two years ahead of schedule.

Featuring all-aluminium construction for weight-saving, the 1.6L DOHC Gamma delivers 90.4Kw@6300rpm and 155Nm of peak torque @ 4200rpm through a smooth-shifting four-speed automatic transmission.

2011 Hyundai Verna - Front View

For cost-conscious car buyers, the base Verna is offered with the 1.4L DOHC edition of the Gamma which puts out 78.7Kw@6300rpm and 135.4Nm@5000rpm and comes with the choice of a five-speed manual gearbox or four-speed automatic. Fuel economy is rated 5.7?/100km with the manual; 6.2?/100km with the automatic (1.4L with Fuel Economy Package).

Such impressive performance was made possible by a variety of enhancements to the engine including Continuously Variable Valve Timing, a smart alternator and air conditioning compressor plus the adoption of motor-driven power steering.

Verna hugs the ground with a new low-floor platform and a sloping roofline both of which contribute to Verna’s impressive aerodynamics and superior fuel economy.

2011 Hyundai Verna - Rear Side

Special ultra-high tensile strength steel has been applied to the car to enhance the overall stiffness of the body structure for superior crash protection: Verna achieves best-in-class safety, aiming to satisfy the CNCAP 5? rating. Thanks to the highly rigid body, the suspension is more securely anchored thus enhancing ride and handling characteristics and eliminating vibration and booming noise.

Verna’s wheelbase-longest-in-class-and its low overall height, give it extra stability and a very stylish look but without incurring a penalty in cabin size. In fact, the overall cabin dimensions are bigger than any rivals. And the trunk, measuring a spacious 454L can easily accommodate as many as four golf bags plus three small tote bags. So not only does it look great, but it’s very practical.

The Verna will be built at the company’s highly automated Beijing plant from July and will go on sale in the second half of this year. Hyundai will launch it in the Chinese market first, then gradually introduce it to other regions. 

Hyundai

Hyundai. In Korean, the word meads "modernity." Here in the US, we associate it with inexpensive cars.
The Hyundai Motor Company, based in Seoul, is a division of the Hyundai Kia Automotive Group, which is the largest car manufacturer in South Korea. It may seem like an upstart to many, but in 2005, the combined sales of the group made Hyundai Kia the world's sixth largest vehicle manufacturer. In addition, the Hyundai manufacturing plant in Ulsan, South Korea, is the world's largest such facility, and is capable of producing over 1.5 million units each year. 

The Hyundai Motor Company was established in 1967, and its first model, the Cortina, was released with the cooperation of the UK branch of Ford a year later. In 1975, the first Korean car - the Pony - was released. It featured styling by ItalDesign's Giorgio Giugiaro, and powertrain technology furnished by Mitsubishi Motors of Japan. It began exporting to Ecuador and the Benelux countries the next year.
Hyundai didn't arrive in the US until 1986, but it's first offering, the Excel, was nominated for "Best Product #10" in Fortune Magazine, mainly because of its affordability. In 1988, beginning with the Sonata, the company began to produce models using its own technology. The same year, Hyundai began trying to brand itself as a world-class company. The parent company, Hyundai Motor Group, invested heavily in improvements to design, quality, manufacturing, and long-term research. It also added 10-year/100,000-mile warranties to its American cars, and began to market very aggressively.
In 2004, J.D. Power and Associates ranked Hyundai second in "initial quality," and it is now one of the 100 most valuable brands, worldwide. The slanted stylized "H" symbol of the Hyundai logo, meant to represent the company and customer shaking hands, is now familiar to most, as is the company's official slogan, "Drive your way."